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PR & SEO Blog from Silicon Alley

Natural-Organic Search Result Quiz

Tuesday, March 21, 2006

Here’s a quick SEO quiz:

The best way to get into Google is through excessive meta-tagging.
a. True
b. False

Factors that search engines take into consideration include all but the following:
a. Build a strong linking infrastructure
b. Continually add new content to keep the site fresh
c. Upgrade the site so that it’s all in flash graphics
d. Make sure URLs for the site include a relevant keyword

What kind of search results do I want my company to rank highly in?
a. natural
b. organic

Okay, so the answers to this quick SEO quiz are b, c, and the last one was a trick question. What is the difference between natural and organic search? Nothing. Both these terms refer to the main search results, separated from the sponsored links. Using different terms can be a bit confusing, but no matter what you call the main results that a search engine displays, this is where you want your website to be.

Try it. Pick some of what you think are your most important keywords. Where are you in the search? Where you want to be? Okay, now what about some less obvious keywords. Try some longer keyword phrases. Where are you now? This is actually where most of your qualified traffic is going to be coming from. These are the natural or organic search results that make up what is being referred to as the long tail. And no paid ad-word campaign is going to give you the same kind of traffic as ranking highly on these kinds of searches.

Labels: Google, seo