Influence the Influencers
Thursday, December 08, 2005
When asked who should know about your product or service, the most obvious answer may be, "well, everybody." However, few companies, if any, truly have the resources to reach out to everyone all at once. What you need to be able to do is locate the opinion leaders and reach out to the key people that will help you to reach everyone else.
Connors maximizes our efficiency by knowing how to influence the media and the search engines, which in turn influence the public. By hitting key places, we can start a message which will reverberate. By influencing the key people or search engine criteria, we start the ball rolling down the hill and any time it starts to slow down, we give it a push. Once the right people start talking about it, others are sure to follow. This maximizes your budget and gets your message out to as many people as possible.
The most successful PR campaigns have a strategy and a goal beyond simply raising awareness about a company. You want the control the public discussion and this involves crafting the appropriate message for the right contact in order to get the ideal message out. Connors will help you craft this strategy and get you mentioned in the right media and ranking on the right keywords to help you attract the qualified customers you're looking for. Connors Communications is successful because of our focused ability to influence the influencers on behalf of your company.Labels: Connors Communications, media, pr
posted by Jessica Ek
0 comments
Search engine use shoots up in the past year and edges towards email as the primary internet application.
Wednesday, December 07, 2005
From PEW Internet & American Life Project... Search engines have become an increasingly important part of the online experience of American internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day. These results from September 2005 represent a sharp increase from mid-2004. Pew Internet Project data from June 2004 show that use of search engines on a typical day has risen from 30% to 41% of the internet-using population, which itself has grown in the past year. This means that the number of those using search engines on an average day jumped from roughly 38 million in June 2004 to about 59 million in September 2005 – an increase of about 55%. comScore data, which are derived from a different methodology, show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3 million users to 60.7 million users – an increase of 23%. This means that the use of search engines is edging up on email as a primary internet activity on any given day. The Pew Internet Project data show that on a typical day, email use is still the top internet activity. On any given day, about 52% of American internet users are sending and receiving email, up from 45% in June of 2004.
Labels: media, search
posted by Mike Levin
0 comments
How much should keywords cost?
Tuesday, December 06, 2005
Nothing. eMarketer recently ran a story on the cost of keywords, a new metric coined from the cost per click camp. And, as expected, the cost went up in every market. Some keywords went up by as much as 10%! To avoid this holiday rush, wouldn't it be cheaper to pay one flat fee and start generating traffic on countless keywords through search engine optimization instead? It's literally impossible to brainstorm let alone manage a paid keyword campaign for all of the ways people could think of to arrive at your website. A proper keyword optimization project can improve you across the board. Besides, it's better to have your terms working for you all year round, and in the much more credible natural results. As web users become more savvy, they are going to continue to prefer natural keywords to sponsored listings.Labels: optimization, seo
posted by Adam Edwards
0 comments
 |
