Search Engine Optimization is For You
Thursday, September 29, 2005
One of the huge benefits of team blogging is that we can play off of each other and make the interplay that usually takes place in email take place on the corporate blog, and use that demonstrate our smartness, and create new opportunities by attracting search traffic on the subject-matter. Case-in-point: every day, we send out a flurry of emails on developments in the Search and SEO space. There's news like Google making the WiFi download available, and opening the huge facility right around the corner from our office here in New York. But there's also controversial articles 7 Ways To Know That Search Engine Optimization Isn’t For You where we could counter every point. Together with the iProspect and MarketingExperiments report, it's almost enough to make one paranoid that there is some attempt to knock SEO going on.
Now I know that the type of work that goes into SEO and SEM is dramatically different. But they are different specialties and different segments under the marketing umbrella. There's room for both. I somehow get the vibe that people who run pay-per-click campaigns are not entirely comfortable with the emerging industry of SEO growing up, adding accountability, metrics, ROI and precise tracking that is as good (or in our case, better) than the tracking URLs within the AdWord world. If you take the time to maintain a website, then you should be receiving all the natural search engine traffic that is your right, based on the quality and reputation of your company, products and services. While we believe that PPC is a valuable part of the marketing mix, we feel that turning a blind eye to SEO is leaving money on the table. No matter your situation, search engine optimization is for you. Talk to us to find out why.
Oh yeah, the point here is that you should blog the news here instead of email, becuse Blogger will send the entire body of the blog post in email to the entire SEO team anyway—links and all.Labels: Adwords, Google, search, SEM, seo
posted by Connors Communications
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