PR and SEO
Friday, August 26, 2005
Greetings Connors Blogging Team and the world. This is our first post onto the Connors Blog Site, and I'm using it by way of introduction, and challenging the team to jump in and participate in blogging here. We have dozens of interesting and engaging discussions here at Connors Communications every week, which would be much better unleashed onto the Internet, and leveraged to achieve some level of blogging celebrity. We talk about very leading edge issues, as we are determined to associate the emerging field of search engine optimization (SEO) as a natural extension of the Public Relations industry. We use better-than-best practices, because when it comes to the build-vs.-buy question, we often build, enabling us to accomplish feats that are unimaginable with Analytics packages alone. So why are PR and SEO connected?
Public Relations deals with getting publicity where paid advertising cannot, usually at a lower cost, and almost always where the defenses of media-savvy consumers are lowest. When you think about it, good PR gets you editorial coverage in the media channel's main attraction. On TV, it's the television programs and not the commercials. In print, it's the articles, and not the advertisements. Effective PR is about enhancing a company's pure reputation through effective word-of-mouth, influencing those who influence many. So it should be no surprise that Connors views the emerging field of Search Engine Optimization (SEO) as a part of the growing field of Public Relations.
In other words, Public Relations is to Advertising what SEO is to Search Engine Marketing (namely Google AdWords and Yahoo Search Marketing, collectively known as SEM). With paid advertising, your ad runs only as long as you run the campaign. When you stop paying for the coverage, the effect goes away. It is a clear deal, for your marketing dollar, and comes with certain guarantees. PR on the other hand doesn't give such guarantees. Reporters may or may not pick up your story.
I believe that a well executed SEO campaign can be more effective than the equivalent SEM campaign, and is money better spent. There are dozens of reasons, but the most poignant is that the effect of SEO is permanent, and benefits compound over time. As paid keyword campaigns become more competitive and expensive over time, the reason behind the organic approach will become more and more clear. We encourage you to follow our Blog to see how it develops.
Team? By the way, one of the most effective ways of incorporating blogging into your day-to-day procedure is incorporating blogging into Microsoft Word with Blogger for Word. That's how I published this first post, link and all.Labels: Adwords, blog, Connors Communications, Google, pr, seo, Yahoo
posted by Connors Communications
0 comments
 |
