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NYC PR
Wednesday, October 26, 2005
In the center of trends and opinions and commerce, New York City is a perfect location as a heart of business and innovation. It is also the heart of American advertising and firms dot the floors of skyscrapers and office complexes. Each one promotes new and innovative ways to spend your money and new schemes to gain the public interest. All the while, the public is becoming more skeptical of advertising tactics. New York is a central location for strategizing about how to reach the nation, although not just for advertising. There are also NYC public relations firms that are tucked in offices around the city. These firms can garner coverage and get view impressions for less money than all the advertising agencies that NYC is so well known for.
I don't understand why PR is not taken into consideration more often when looking into marketing strategies. While the news may not reach the passive audience staring at television entertainment, it will reach those watching the news or seeking out print media and engaging in the reading. This seems to be a more promising lead. It also is trusted more than advertisements that are so overtly biased. Yes, advertising is important, but it's only a small, and rather expensive, piece of that puzzle.
So yes, by all means, come to NYC and look at your marketing opportunities. Find all the qualified talent the city is known for to get your product branded and keep it in the public spotlight. But when you do this, explore all avenues, including PR and SEO. Control the public discussion on multiple levels. I contend that your marketing campaign is incomplete without it.Labels: pr, seo
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