Marketing Communications
Monday, October 10, 2005
In business, the word communications can mean a lot of different things. To some it means telecom, yet we use it more to mean in the realm of marketing (sometimes called marcom). While marketing can broadly apply to both advertising and public relations, it is a field in and of itself which can lead people to be confused. As a public relations firm, Connors helps companies craft their messages to be found by reporters, consumers and analysts through our established relationships with people influential in the industry along with tools like newswires and search engines. Yet we do not do so through advertising in any medium (be it print, broadcast, or paid search). Though advertising can be effective in reinforcing your brand, to some it is more of a one-way communication vehicle. Public relations, on the other hand, is concerned with facilitating credible, two-way dialogue between experts and researchers (which could be either journalists or the general public). In essence, PR and natural search help people find what they're looking for while advertising tells them.Labels: Connors Communications, outreach, pr
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